Three Rewrites, One Startup – An Architect's Journey

Software rewrites are often seen as failures, but sometimes they're necessary for growth. This talk shares the story of three complete architectural rewrites at a single startup, each driven by different scaling challenges and business needs.

You'll learn about the technical and organizational challenges of large-scale rewrites, how to make the build vs. rebuild decision, and strategies for executing rewrites while maintaining product velocity. Most importantly, we'll discuss the human side of architecture: leading teams through change, managing stakeholder expectations, and growing from engineer to architect.